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Gaming startup Netherfire blends social casino and farm genres

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Asians like their casino games. That’s one reason that Netherfire Entertainment exists. The Silicon Valley startup is taking social casino games made in Asia and converting them for the U.S. market. It is blending East and West, and it’s also mixing genres.

Netherfire just released Harvest Slots, which combines slot machine mechanics with a typical social farming game akin to FarmVille. It’s kind of a long shot, but Netherfire is like many companies that want to position themselves between the huge markets of the U.S. and China. Altogether, mobile games are expected to be $30.3 billion business in 2015, according to market researcher Newzoo.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.