Gamefam reports record year for branded games on Roblox and Fortnite

Gamefam, the developer known for creating games within platforms like Roblox and Fortnite, today released a new “State of Brands in Metaverse Gaming” report. In said report, it details its results from fiscal year as well as the results of its branded campaigns. Gamefam reports that it saw 35% year-over-year revenue growth, and 7.5 billion gameplay across its portfolio of over 30 games.

According to GameFam, it has three of the Top 10 branded games of 2023 on Roblox, those being Sonic Speed Simulator, Barbie Dreamhouse Tycoon and TMNT Battle Tycoon. The company also hosted two major Roblox concerts: One for Saweetie and one for Bebe Rexha. It branched out into Fortnite in 2023, creating a brand integration for the A24 film Talk to Me in Fortnite Creative.