Ex-EA CEO John Riccitiello came to GamesBeat 2013 with plenty of stats about the games industry -- and even compared Grand Theft Auto V to the Super Bowl.
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Former EA chief John Riccitiello: Grand Theft Auto V is ‘twice as large as the Super Bowl’

  • Posted byby Jason Wilson
  • Updated
  • 1 min

REDWOOD CITY, Calif. — Grand Theft Auto V is larger than the Super Bowl. So says John Riccitiello.

During the “Is Mobile vs. Console the Right Question” chat at GamesBeat 2013 on Wednesday morning, the former chief executive officer of video game publisher Electronic Arts — and now an investor in game companies — said Rockstar Games’ massive launch of GTA is a singular event not just in gaming but media. Publisher Take-Two Interactive revealed Tuesday that it had sold 29 million copies of the open-world game since its Sept. 17 release.

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