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Flurry says communication and news mobile apps hold our attention the longest

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

loyalty

Customer loyalty differs widely among different categories of apps, and that should drive a different strategy for the app makers who create them, according to mobile analytics firm Flurry. Based on the study, it’s smarter to match your user-retention strategies to the type of app that you have in terms of frequency of use and loyalty over time. Apparently, communication and news apps have both of those in spades.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.