FlowPlay is launching a free-to-play social casino game dubbed Casino World. That’s not exactly a big surprise, but the title has a metagame where you can build out your own virtual Las Vegas as if you were a gambling tycoon.
That’s an interesting combination of social casino and tycoon building genres, and Seattle-based FlowPlay hopes it will inject some new life into what analyst firm Eilers & Krejcik says is a $5.2 billion social casino game market. The number of social casino players isn’t growing like it once did, but the average revenue per user is going up, so the market is expanding.

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