A party in Casino World

FlowPlay launches Casino World social casino tycoon game

FlowPlay is launching a free-to-play social casino game dubbed Casino World. That’s not exactly a big surprise, but the title has a metagame where you can build out your own virtual Las Vegas as if you were a gambling tycoon.

That’s an interesting combination of social casino and tycoon building genres, and Seattle-based FlowPlay hopes it will inject some new life into what analyst firm Eilers & Krejcik says is a $5.2 billion social casino game market. The number of social casino players isn’t growing like it once did, but the average revenue per user is going up, so the market is expanding.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.