Two of the biggest esports organizers in the world, ESL and Dreamhack, announced today that they are entering into a “comprehensive epsort measurement agreement” with Nielsen, the data-tracking firm. “The agreement will further advance research standards in esports and provide greater confidence to brands and properties that are considering making investments in the esports industry,” a press release sent to GamesBeat notes.
Nielsen is best known for providing TV ratings, but the group provides statistics and for all kinds of fields, including esports. It even acquired gaming gaming industry intelligence firm SuperData Research last September to help its esports efforts.
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