Esports is big, but it needs to a better payment system.

ESL and Dreamhack team up with Nielsen for better esports tracking

Two of the biggest esports organizers in the world, ESL and Dreamhack, announced today that they are entering into a “comprehensive epsort measurement agreement” with Nielsen, the data-tracking firm. “The agreement will further advance research standards in esports and provide greater confidence to brands and properties that are considering making investments in the esports industry,” a press release sent to GamesBeat notes.

Nielsen is best known for providing TV ratings, but the group provides statistics and for all kinds of fields, including esports. It even acquired gaming gaming industry intelligence firm SuperData Research last September to help its esports efforts.

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Mike Minotti

Mike Minotti has been with GamesBeat since 2012, starting as an intern. Based near Youngstown, Ohio, he now manages GamesBeat's editorial team. He's also a prolific podcaster, appearing on multiple shows covering the gaming industry.