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Enterprise gamification goes big as Badgeville teams up with Capgemini

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

badgeville cap gemini

Gamification, the use of game-like mechanics to make non-game applications more engaging, of the business world has moved beyond its experimental phase. Add achievements, such as badges and leaderboards, to the sales process, and all of a sudden you have salespeople who are seriously motivated to win.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.