Electronic Theatre brings immersive group gaming to physical rooms

A London-based startup is creating immersive gaming experiences where friends can participate together in the real-world.

Electronic Theatre has custom-built rooms (LightBoxes) that are 200 square feet and use touchscreens, motion-tracking, surround sound, and projection mapping to beam interactive games from floor-to-ceiling across four walls. Teams of up to six people can choose a 30-minute or 60-minute session, starting at £20 ($26) per person.