Dean Takahashi plays Marvel Powers United VR.
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EA’s boss isn’t bullish on mass-market VR

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Electronic Arts CEO Andrew Wilson said in an analyst call today that virtual reality is an “unbelievable innovation” but that it will take “a couple of years before it is a mass market opportunity.”

Wilson is less bullish about VR, which analysts such as tech adviser Digi-Capital have said could be a $25 billion market by 2021. The CEO’s bearish view is consistent with the notion that the initial wave of VR games and headsets hasn’t been a huge hit with consumers yet.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.