Early social results show EA and FIFA 2018 are winning E3

The Electronic Entertainment Expo (E3) show floor opens today for as many as 65,000 attendees in Los Angeles. But the big companies have already been battling for attention with press events that started on Saturday. Synthesio, a social intelligence platform, has pulled all the data for conversations about E3 on the internet, and it shows that Electronic Arts is leading the buzz with 31.4 percent of all mentions and 26.4 percent of its mentions for the FIFA 18 soccer game.

That could mean that EA made the right move in going first on Saturday, and that Sony and Nintendo are lagging in this data simply because they’re the last to hold their events. Synthesio will update the results as they come in, and you can expect the standings to change. But here’s what it has measured so far.