EA Motive’s Jade Raymond shows how triple-A has changed since Assassin’s Creed

Electronic Arts has a couple of new properties in the works, such as Anthem from BioWare. Another project is in production at EA Motive, which is the studio that industry luminary Jade Raymond is overseeing. During a fireside chat at the GamesBeat Summit in Mill Valley, California yesterday, Raymond explained that making something new for a massive publisher is shifting to focus on the ways people feel ownership over a game. She suggested that for games to last longer — and potentially take advantage of live-service revenues — games need to consider their players as stakeholders.

Raymond is best known for overseeing the team that created Assassin’s Creed at Ubisoft. She described how her strategy has changed since then when it comes to the new Motive game.