EA and Take-Two Interactive start talking to each other

After months of a hostile-takeover stand-off, Take-Two Interactive Software said today that it expects to sign a confidentiality agreement with Electronic Arts. That means the two can start talking seriously about evaluating “strategic alternatives” that might result in an investment or purchase of Take-Two, which has the hottest property in games, Rockstar Games, the maker of “Grand Theft Auto IV.”

EA is also expected to let its $2 billion tender offer expire tonight at midnight Eastern time. Stauss Zelnick, chairman of Take-Two, said in a statement that the company can now make a presentation to EA’s board with confidential Take-Two information for the first time since early 2007. He said his board still believes the $25.74 a share bid is inadequate. Ben Feder, chief executive of Take-Two, said that his company is still talking to others.

On Friday, EA CEO John Riccitiello called Zelnick to talk about getting fresh information from Take-Two, since EA’s original offer was based on assumptions that are now out of date. EA also expressed concern that it would not be able to execute a merger deal by the important 2008 holiday game sales season. Riccitiello voiced his concerns in a follow-up letter this morning. The letter notes that EA expects the Federal Trade Commission to expect its antitrust review by Aug. 21. EA expects a favorable outcome from that review.

Clearly, these two powerhouses are moving a step closer to a deal. They really need to break the impasse, since Activision Blizzard, formed by the $18 billion combination of Vivendi Games and Activision, is now the biggest company in video games.

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat at VentureBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.