The crowds at E3
The crowds at E3 2018
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E3 2019 tips: How to survive the mayhem of gaming’s big trade show

This year will be my 23rd Electronic Entertainment Expo (E3). I missed the first two shows, but I have always considered these big game trade shows to be an indispensable part of understanding the game industry and the people who make it happen.

For those who like the business of joy, I recommend you go. But it’s worth soaking in a few tips from an old guy who can help you prepare. I’ve recycled some of the tips from years past, but I still have a lot of new things that are good for you to know.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.