How Disney’s games are getting nearly 1M downloads a day and 70M unique users a month

The Walt Disney Company owns Mickey Mouse, Han Solo, and Iron Man. It has turned this wealth of brands into big time success in film, toys, and more — and it’s working on making that same leap with its game business.

Disney is finding its stride in gaming. It has five internal studios focused on mobile games making stuff like Where’s My Water, Star Wars: Commander, and Marvel Avengers Alliance. These are all successful properties, but success was not the word you would use to describe Disney gaming efforts for much of the last several years.