Mark Robinson, CEO of DeltaDNA
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DeltaDNA raises $3M for its game analytics and personalization platform

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

DeltaDNA has raised $3 million for its game analytics and “personalization platform,” which helps companies target specific gamers with marketing in free-to-play, cross-platform games and apps.

Today’s funding came from new strategic investor Edge Performance VCT. Total second-round funding now stands at $5 million. The Edinburgh, Scotland-based DeltaDNA, which bills itself as a player-relationship firm for free-to-play developers, will use the money to expand its sales and marketing reach in the U.S. and boost its traction with global media companies.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.