DeltaDNA says ads are gaining traction.
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DeltaDNA: More mobile game developers see the value of in-game ads

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Mobile game developers are embracing in-game advertisements as an important way to monetize games, according to a study by analytics firm DeltaDNA.

The company, based in Scotland and San Francisco, said in its 2017 DeltaDNA Ad Survey that developers have shifted their view of ads in the past year. Last year, more developers saw ads as a necessary evil, but now developers have warmed to ads. 21 percent of mobile game developers believe that ads enhance player progress in a game, compared to 11 percent last year.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.