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DeltaDNA hits 100 million monthly active users for real-time marketing and analytics

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

DeltaDNA has surpassed more than 100 million monthly active users (MAU) for its real-time marketing and mobile analytics platform. That means that the game publishers and developers who use the platform have that amount of traffic.

Growth has been driven by the changing analytics landscape as larger publishers and developers start to take the player experience more seriously, according to DeltaDNA, which is based in Edinburgh, Scotland.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.