Advertisements are a necessary part of making free-to-play mobile games profitable. But only about half of game developers are confident about their strategies for advertising, according to data from mobile marketing and analytics firm DeltaDNA.
Mark Robinson, CEO of DeltaDNA
I participated in a webinar with DeltaDNA chief executive Mark Robinson and VB’s Wendy Schuchart about this topic. Here’s a link to the webinar recording. In the webinar, Robinson presented his thoughts on the topic, and I quizzed him about it afterward.
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Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.
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