Cut the Rope creator Zeptolab shoots for midcore audience with King of Thieves

ZeptoLab has had spectacular success, getting 600 million downloads for its mobile games based on Cut the Rope, a physics-based game with the adorable Om Nom. And now the studio’s branching out to hardcore gamers with a new mobile game, King of Thieves.

Two years in the making, King of Thieves is for the midcore audience, or those who like hardcore games that are playable in short game sessions. It’s a big stretch for the Moscow-based ZeptoLab as it searches for new markets, but the company has to find another magical franchise that will keep its players coming back. Clearly, ZeptoLab has been busy creating new games even as it works on Cut the Rope sequels. This app combines platform play and dungeon defense in the same game and has a cartoon art style, which could also be appealing for fans of Cut the Rope.