Ctrl is targeting gamers with its nutritious meal-replacement shakes.
Ctrl is targeting gamers with its nutritious meal-replacement shakes.
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Ctrl gets gamer meal-replacement shakes into 750 Vitamin Shoppe stores

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Ctrl, a startup that makes healthy shakes and other nutritious food for gamers, is now available in 750 Vitamin Shoppe stores around the U.S.

As I mentioned in my last story, I normally don’t write about this kind of company, as meal-replacement shakes aren’t innovative. But cultural changes are afoot that make this an interesting move, as well as the fact that esports organization Faze Clan has invested in Ctrl, which has seen strong growth as a brand since getting started in late 2019.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.