Cocos Play is a platform for engagement and monetization for apps.

Cocos Play lets mobile developers create hypercasual games inside their apps

Cocos makes a popular 2D game development engine for mobile titles, and today the Chinese company is announcing Cocos Play, a new platform that lets any app developer embed hypercasual games in their apps.

Using the Cocos Creator game engine, developers can create the hypercasual games and embed them in a mini-app game center, which is included in any app. Cocos also owns Cocos2d-x, the largest open-source game engine, used primarily to make mobile games.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.