The founders of ClanPlay in Tel Aviv. Left to right: Asaf Semo, CTO; Ben Menashe VP Product; Saar Cohen Dev Team Lead; Leonard Frankel CEO.
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ClanPlay provides messaging platform for clan-based mobile games

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Mobile games with strong clan features, like Clash of Clans, have proven to be very sticky. When people gather together in teams dubbed clans, they play longer, they come back more often to rejoin their friends, and they spend more money as a result.

But not enough games make the best use of clans. So ClanPlay is out to change that. The company has created a messaging app platform that makes it easy for mobile game developers to add messaging features to their clan-based games. It includes the messaging systems for players to communicate, plan their strategies, recruit newcomers, engage in diplomacy with other clans, and share their accomplishments.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.