China’s Youzu Interactive opens office in India as smartphone market expands

Youzu Interactive has opened an office in Pune, India, as part of a global expansion. The move shows that India’s growing smartphone market represents an opportunity for game companies.

Shanghai-based Youzu appointed Anuj Tandon as CEO of the Indian subsidiary. India’s mobile game downloads are expected to grow at a compound annual growth rate of 58 percent over the next five years, growing from 1.6 billion downloads in 2016 to 5.3 billion in 2020, according to India’s National Association of Software and Services Companies (Nasscom).

Founded in 2009 by Mr Qi Lin, Youzu Interactive is a developer and publisher of online and mobile games. Last year, Youzu Interactive acquired Germany’s BigPoint, maker of online and mobile games. Youzu is valued at about $3.7 billion in China’s stock market.

Anuj Tandon, CEO of Youzu India.
Anuj Tandon, CEO of Youzu India.

Tandon will establish and grow Youzu in India in the coming years. He joined Youzu India after heading mobile game publishing and market at Nazara Technologies — one of the largest Indian game publishers. Previous to Nazara, Anuj was co-founder of Rolocule Games which was funded by Blume Ventures and Mumbai Angels.

“Youzu is dedicated to grow globally and India is a mobile gaming market which is maturing fast,” Tandon said in a statement. “We are looking to create and publish local as well as international content for India’s growing smartphone population.”

Youzu India plans to make investments in the Indian game market.

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat at VentureBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.