China's changing approvals for foreign games. Japan is the beneficiary.
China's changing approvals for foreign games. Japan is the beneficiary.
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China is approving more foreign games, but not so many American ones

  • Posted byby Dean Takahashi
  • Updated
  • 7 min

China has always been a hard market to crack for non-Chinese game companies. But the regulatory approval of games imported into China has started to improve, according to market researcher Niko Partners.

That’s probably a good thing, as the country is isolated now due to the coronavirus, and its population is probably in need of some good entertainment. It’s also a good thing for foreign game companies that need access to gaming’s largest market.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.