Developers, particularly startups that are rising and falling on a single game, are losing significant revenue as savvy social game players figure out how to “game” the system by stealing currency rather than buying it.
SAN FRANCISCO — Publisher Kixeye has generated big revenues from hardcore social games on Facebook, and it’s a new phase of investing heavily in mobile games as players shift to tablets and smartphones and away from playing PC-based games on Facebook or the web.