Bloodborne sells 155K digital copies as demand increases while social gaming keeps falling

Sony’s surprise hit holds another surprise inside — strong digital sales.

Sony’s March PS4 release Bloodborne managed a sell-through of over a million copies in just 12 days. A good number of its first-month sales were digital: intelligence firm SuperData Research reports that 155,000 units of From Software’s latest were downloaded directly to the console — a nice surprise for the publisher. Chief executive and lead analyst Joost van Dreunen says that customers continue to warm up to digital purchases for games and that demand is increasing. The firm reports that the digital console market increased 20 percent in March over last year, totaling $84 million in sales.