Bidalgo uses AI to make mobile advertising more creative

Bidalgo is applying artificial intelligence to the art of creating effective ads for mobile apps and games. The company is launching Creative AI, a technology that makes it easier for advertisers to design ads that perform well in a world inundated with advertisements.

Tel Aviv-based Bidalgo spent the past year creating the technology, which will be integrated into its self-serve ad automation platform. Customers can upload their data into Bidalgo’s platform, and the AI goes to work analyzing it. Bidalgo has trained its AI with image and video-recognition technology to identify every component of the creative material in an ad, down to each individual pixel.