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Best day to launch your mobile game? Chartboost says it’s Monday through Wednesday

  • Posted byby Dean Takahashi
  • Updated
  • 1 min

maria alegre

Chartboost, which operates a mobile ad network for game developers, says that its data shows that the best days to launch a mobile game are Monday through Wednesday. That may be simple common sense, but it could make a big difference to the bottom line of game developers who have to compete for attention with hundreds of thousands of other apps.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.