Aviron raises $18.5M as it plans to expand its entertainment content

Aviron announced today it has raised $18.5 million in its latest round of funding. It plans to bring more entertainment options, including Netflix, to its line of smart rowing machines, to augment the gamified experience for users.

Stripes led the round, with participation from Global Founders Capital, Formic Ventures, and 24-Hour Fitness founder Mark Mastrov. According to Aviron, it plans to use this funding to increase its team and expand its content library. In addition to the funding, Aviron added Amy Curry-Staschke as COO.