The East outspends the West when it comes to mobile, and the gap could grow as more countries come online.
Asian countries are responsible for $14 billion in spending on mobile games, according to industry-tracking firm SuperData. As you might expect, a ton of that cash comes from China, one of the world’s largest economies. But the $5.2 billion that 785 million Chinese gamers spend on iOS and Android is actually less than the $6.2 billion that 132 million Japanese gamers spend. That number makes Japan both the highest spending market on mobile games — even ahead of the United States — and the country with the highest average revenue per player. With South Korea’s $1.3 billion rounding out Asia’s “big three,” this region is already a powerhouse. But India, Southeast Asia, and the rest of China could cause mobile spending to grow even faster in the future.

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