Apple opens App Store Connect for app developers, keeps iTunes Connect for media

Briefly announced on Monday but spotlighted today, Apple is transitioning app developers from the long-standing media, book, and app submission portal iTunes Connect to App Store Connect — a dedicated portal for apps. App Store Connect has launched as a website and iOS app, enabling developers to manage apps for the App Store, as well as view analytics and respond to reviews.

App Store Connect allows app developers to upload, submit, and manage apps; view sales reports; measure user engagement; create promo codes; and respond to reviews. It also lets developers add in-app purchases, change pricing, and submit promotional materials for apps to appear within the App Store.