A CES 2012 attendee tries out PrimeSense tech

Apple aims to catch up in 3D sensing with acquisition of PrimeSense

Apple has confirmed that it has completed its acquisition of PrimeSense, the Israel startup that provided motion-sensing chips for the original Microsoft Kinect game hardware, according to published reports.

The deal shows that motion-sensing technology is still hot, both in the traditional PC business and in mobile devices. With this deal, Apple can catch up with rivals such as Microsoft and Intel.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.