Anzu put Vodafone's ad inside Trackmania game.
Anzu.io put Vodafone's ad inside Trackmania game.
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Anzu.io raises $9 million for in-game ad platform

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Anzu.io has raised $9 million in new funding for its platform for a new generation of in-game advertising.

In-game advertising isn’t new, but the Tel Aviv-based Anzu.io claims it can make it more intelligent by seamlessly integrating digital ads directly into the gameplay, without disrupting the user experience. Anzu.io also measures the ad’s effectiveness with real-time analytics.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.