Animal Jam teams with Free the Children to encourage global citizenship in kids

Kids sometimes become self-absorbed when playing games, but Animal Jam developer WildWorks hopes that playing can actually make them better citizens.

The Utah-based developer today announced its partnership with Free the Children, the charity — started by a then-12-year-old Craig Kielburger in 1995 — that encourages young people to become active local and global citizens. WildWorks’ Animal Jam is the biggest kids social network game in North America, and it’s hoping the partnership encourages its 30 million worldwide players to think in terms of “we” rather than “me.”