Android's revenue per user is higher on Gingerbread OS than on Jelly Bean — and that's potentially a good thing

Google recently released Android 4.4 KitKat, but the new OS is only available for a few devices right now. Currently, the majority of Android smartphones and tablets run Jelly Bean, and the rest are running even older OSes.

Developers have long dealt with this split in users, which studios refer to as “fragmentation.” It can cause issues when developing games and apps, but mobile game publisher Tapjoy has evidence that suggests that developing for older Android OSes isn’t necessarily a handicap when it comes to generating revenue on Google’s platform.