Reactional lets players add music in-game.
Reactional lets players add music in-game.
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Amanotes teams with Reactional to bring personalized music to gamers

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Amanotes, a Southeast Asian mobile game publisher with over 100 million monthly active users, has partnered with Reactional Music to add personalized music to its games.

Reactional has created a music engine and delivery platform that brings a variety of in-game music choices to players and virtual worlds. The partnership will bring real-time music personalization and in-game music purchases for gamers, making Amanotes and its partner studios the first companies to introduce music as an in-game purchase.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.