All games 'fizzle out' – what’s important is knowing what to do next

Suhail Doshi is the cofounder and CEO of Mixpanel, Inc.

Even the best games eventually fall out of style. Some newcomer will always arrive to bump out the current top download. The ebbs and flows of the market are hard to predict: New control styles, game formats, even themes and characters can create the new “must have” game. This is all well and good for game players, but for some game developers it can seem like the fate of their games is out of their hands.