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Ahead of TwitchCon, Twitch changes its logo and branding for community empowerment

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Ahead of the annual TwitchCon event in San Diego, Amazon’s livestreaming firm Twitch is changing its logo and branding to reflect its goal of empowering communities to create together.

The company spent a year on the project, with the destination being the logo on this story. The San Francisco company wanted to create on its own an updated Twitch brand that matches the vibrant energy of its creators and communities. The company said this is part of its path to becoming “globally recognized icons.”

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.