Aglet wants to offer a virtual shopping experience.
Aglet wants to offer a virtual shopping experience.
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Aglet raises $4.5 million to make a mobile game out of sneakers

  • Posted byby Dean Takahashi
  • Updated
  • 4 min

Aglet is not your run-of-the-million gaming startup, or shopping startup, or sneaker startup. In fact, it’s hard to classify, but that may be why it was able to raise $4.5 million in funding.

The company, based in Los Angeles and Dusseldorf, Germany, calls itself the developer of a sneaker- and culture-focused spatial commerce experience. Aglet has now raised $7 million since its founding in late 2019. Sapphire Sport led the round, with participation from existing investors Lakestar Ventures and Forecast Ventures. Notable angels Matt Miesnieks (6D.ai, Niantic Labs), Nate Mitchell (co-founder Oculus, Mountaintop Studios), and Greg Castle (Anorak Ventures) also participated in the round. Mullins founded the company in 2019 with Owen Batt.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.