Gadsme announced today that it has entered a new publisher agreement with Konami Digital Entertainment. As part of the agreement, Gadsme will bring its in-game advertising to Konami’s games, including its mobile games with possible expansion opportunities into esports.
According to Gadsme, it will integrate its in-game advertising solutions in to its mobile games. Konami’s mobile titles include such titles as eFootball, MLB: Pro Spirit, Yu-Gi-Oh! Duel Links and Yu-Gi-Oh! Master Duel.
Simon Spaull, Gadsme’s co-founder and CRO, said in a statement, “This agreement reflects not only our shared vision of innovation and best in class products, but also the trust that industry leaders like KONAMI place in Gadsme to elevate their digital entertainment and esports businesses.”
Gadsme has previously launched other advertising innovations, including a platform to monetize in-game ads. The company opened its first U.S.- based office late last year with plans to expand in that country.