Agawi can stream live game play so you can check out a game by playing it before you buy it.
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Agawi’s AppGlimpse will stream ‘playable ads’ to mobile gamers

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Agawi has found a new use for its mobile app streaming technology: streaming “playable ads” so that gamers can try out a game on a mobile device before they buy it.

The new platform will enable ad networks to get games in front of users and then allow them to play it in a matter of seconds. Gamers won’t have a bait-and-switch problem with ads because they’ll be able to play the game first. For advertisers, the Agawi AppGlimpse platform provides a new way to capture the attention of a consumer on the go without a lot of friction.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.