Asia Pacific leads the way with robust app growth and is primed to rise.
Asia-Pacific leads the way with robust app growth and is primed to rise.
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Adjust: Vietnam leads the world in fastest-growing app markets

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Mobile apps and games are spreading all over the world, and Vietnam is first when it comes to retaining mobile app users, according to the new Mobile Growth Map from mobile measurement firm Adjust.

Adjust — which focuses on mobile measurement, fraud prevention, and cybersecurity — hopes mobile app companies will use its report to improve retention and identify their highest-value users.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.