Adjust says that the types of mobile ad fraud are multiplying.
Adjust says that the types of mobile ad fraud are multiplying. From a report in May 2018.
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Adjust says mobile ad fraud rates doubled in the past year

Mobile ad fraud rates nearly doubled in 2018 compared to a year earlier, according to a new report from mobile measurement company Adjust. Ecommerce is the category of mobile advertising that is most affected, followed by mobile games.

Berlin-based Adjust said it’s no surprise that mobile ad fraud is on the rise. About 7.3 percent of all paid installs — the user downloads that are triggered by paid advertising — were rejected as fake by Adjust’s fraud prevention tools.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.