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AdColony: Brands are worried about unsafe content and fake news on Facebook, social media

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Brands have moved quickly to spread their message through social media and influencers. But those brands have also run into unsafe content, such as hateful speech and inappropriate or offensive content, that negatively impacts consumers’ views of both the advertiser and the platform where the incident occurred.

Two-thirds of marketers (67 percent) say their brands have been exposed to brand safety issues at least once. Scandals are popping up one after another, and mobile video ad platform AdColony conducted research to see how unsafe content is impacting consumers and consumer advertising preferences across different platforms.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.