5 lessons from the Vainglory mobile MOBA game launch

When Vainglory launched six months ago as a major hardcore game on iOS tablets and high-end iPhones, skeptics noticed that it didn’t make it far into the top-grossing games list before it started declining. They wrote off the multiplayer online battle arena game (MOBA) from Super Evil Megacorp as a failure.

But Kristian Segerstrale, the chief operating officer of Super Evil Megacorp, said in a talk at the GamesBeat Summit that those critics didn’t understand what has been happening under the radar and that they were using the “metrics of the previous generation.” By contrast, community growth and usage metrics are heading in the right direction, and they mean that the company’s goal of creating a “game franchise that lasts for decades” is still intact, Segerstrale said. During his talk, Segerstrale outlined five major lessons about making the hardcore MOBA for a tablet, and they’re listed below.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.