It costs more than $3 to acquire a mobile user now, Fiksu finds

Securing an app downloaded from a user is no longer the end game.

The cost of acquiring users for games and apps is up a notable 10 percent from last month and a scary 113 percent from last year, putting the number at $3.09. These figures from mobile marketing technology company Fiksu’s Cost Per Loyal User Index data, which measures the cost of gaining a user that opens an app three times, points to mobile marketing’s steadily rising importance — and costs.