Pollen VC fronts cash to developers who are awaiting app store payments.
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Pollen lets game developers access their cash from app store sales

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Game developers who have successful mobile titles face a big timing problem. If their game is a hit, they should start spending money to boost it even further through mobile advertising. But the platform owners Google and Apple don’t pay quickly.

So Pollen VC is stepping in as a financing company, fronting money to the developers so they can start capitalizing on their success, even as they wait for payments for 30 days or more from the platform owners. It’s a middleman role for London-based Pollen VC, but it’s critical role in modern financial technology.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.