Developers get nervous when it comes to pricing in free-to-play games.
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Gondola helps game developers set dynamic prices for virtual goods

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Gondola is taking the guesswork out of pricing virtual goods and in-app purchases in free-to-play games. In doing so, it hopes to help game developers make a lot more money.

The New York startup is launching its Dynamic Pricing Engine, which automates the pricing of virtual goods and services. By setting prices in a market-driven, more intelligent way, Gondola said it can reduce drop-out rates among users, significantly improve the percentage of players that pay, and boost revenues by 12 percent on average.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.