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GameStop’s Kongregate division learns how to publish free-to-play mobile games

  • Posted byby Dean Takahashi
  • Updated
  • 8 min

GameStop, the world’s biggest game retailer, made its move into digital gaming in 2010 when it acquired online indie game portal Kongregate. And as it expanded into mobile publishing, Kongregate has led the way in learning about the free-to-play business model that is sweeping through gaming.

Emily Greer, who started Kongregate in 2006 with her brother Jim, stayed on as executive leader to help navigate Kongregate through the mobile transition. Kongregate launched its mobile game publishing business about 18 months ago, and it has now published 15 games on iOS and Android. Those games have done well, but they haven’t dislodged the major mobile gaming leaders like Supercell, King, and Machine Zone.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.