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Tapjoy unveils ‘complete marketing automation and monetization platform’ for freemium mobile apps

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

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Continuing its drive to be a one-stop shop for mobile app makers, mobile monetization firm Tapjoy is announcing what it calls its “complete marketing automation and monetization platform” to predict the value of every free-to-play user and take the appropriate action to make them happy.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.